Pretty amazing... the market overall for consumer digital cameras has crashed over the last decade due of course to smartphones making a dedicated camera kind of redundant for the majority of consumers. But Leica shows that even in a crashing market there is room for some to succeed! Btw., it was Leica that popularized the 35mm format for photographic film.

While that is undoubtedly true, Leica never really catered to the 'I could do with a dedicated camera' crowd, but rather to the 'I am passionate about photography and am reasonably well-heeled' or 'I am obscenely rich and would like to show off' crowd.

That, and presumably a lot of their revenue is from licencing their brand name to all sorts of phone manufacturers.

I wouldn't be surprised if their own rangefinder line (which is what I believe most people into photography associate with the Leica brand) was at best breaking even - it is merely a means to maintain the cachet of the brand, methinks. YMMV.

(Said as a longtime Leica enthusiast, but the digital Ms are out of my (comfortable) reach - when out shooting rangefinders, it is mostly a Leica M4 (1968) or a Cosina/Zeiss Ikon ZM (2005-ish, methinks)