Agree completely. "Processing" is mainly the act of removing fiber so more food can be eaten faster and more often. Fiber satiates, which is not a good thing for companies that are trying to sell as much product as possible.

Using a blender is also processing, but it doesn’t remove the fiber. It does, however, break open the cells and makes the nutrients and sugars more easily available separately from the fiber.

Eating healthy is just as much about the shape/structure of the items being consumed as it is about the nutritional stats it has.