It is often very important to know, when you write an object, what the previous state was. Say you sold plushies and you had 100 plushies in a warehouse. You create a file "remainingPlushies.txt" that stores "100". If somebody buys a plushie, you read the file, and if it's bigger than 0, you subtract 1, write the new version of the file, and okay the sale.

Without conditional writes, two instances of your application might both read "100", both subtract 1, and both write "99". If they checked the file afterward, both would think everything was fine. But things aren't find because you've actually sold two.

The other cloud storage providers have had these sorts of conditional write features since basically forever, and it's always been really weird that S3 has lacked them.