No, it was made more popular because of new technologies - the internet. The decentralization of information meant that idiots could be pastors.

It's not just raw milk - we're seeing this populist phenomena with everything. Anti-vax, moon landing is fake, QAnon, flat earth, crystals, sacred geometry, and on and on.

You tell people "The Establishment" serves one principal that's bad, but THEY serve an opposite principal, and you can get people to believe just about anything.

There's a whole culture and subsection of society who believes things purely because they think it's contrary to what "The Establishment" wants them to think. They reject anything with evidence or backed by institutions - that means medicine, food, policy.

This new-wave populism is fueled by our new communication technologies.