This was the obvious play when the original Garantia Data-now-Redis Labs went on their acquisition spree and subsequent buttoning up of the ecosystem via their cloud/hosted enterprise offering even before 2013 and then taking the Redis name for themselves. I believe it was only slowed down because of the community aspect pushing back against the stupid licensing changes of it, otherwise they would have gone full steam into it to get even more control. It's so sad to see a good product like that be hung out on the whims of some scummy leeches.