> So in your weird business view, you think Apple is doing all of that regardless of market share. For what purpose?

Yes, very much and that’s a good question. I guess they consider the iMac to be important in the branding they want to maintain but money wise, hard to explain.

They believe in it so much they are already discounting it right now. A brand new product.

It was made completely irrelevant by the Mac Mini lineup with which is a better alternative if you want a desktop.

> Then beyond that, they also spend significant money to market it

Apple barely does any marketing for the iMac.

So you have a theory that you can’t explain and you believe in strongly, in spite of tons of evidence that counters your theory? You believe it’s simultaneously important to their brand but is a product that has no market? How does that even make sense to you, let alone others?

That’s a lot of mental hoops to jump through. Would the simpler answer just be that you’re wrong?

And Apple does the same amount of marketing for its iMac as it does for every other Mac.

Also, Where are you seeing M4 iMacs at a first party discount? Certainly not on the Apple Store.