Going through some performance reviews as a manager, I always try to push back a bit against the bell curve. It kinda reminds me of the "stack ranking.". There are also some factors to be considered:

If you are in a hiring freeze or not promoting, most of the curve should shift right, assuming you are hiring great people. They will probably perform better quarter after quarter. Some might counter-argue that if everyone performs better, this should be the "new expectation," but I disagree: the market sets expectations.

If you have someone at a senior level with expectations of staff, for example, they won't be in the company for long. I hired many great engineers who later said they only looked for a new job because they were never promoted despite being overperformers.