> Still basically everyone!

Desktop is pretty niche these days. Most of those people would buy a laptop and it’s likely that a significant proportion of people buying desktop have specific needs

That’s the genius of the iMac. It’s a MacBook with a nice screen. They deliver the form factor while simultaneously taking advantage of the massive economies of scale brought by their laptops.

Because they ship so few models, Apples individual SKUs are typically #1 or #2 in a category despite smaller share. Dell sells 10x computers with 50x SKUs.