While watching some non-technical people use a web browser, I noticed that they tended to type the name of their intended destination - not the domain name - into the navigation bar. In effect, they had delegated the resolution of names to destinations to their default search engine - Google.

How do we solve the "billboard test"? Delegating to mostly central, mostly trusted authorities gets us roughly on par with the current reality. More interesting is if we could then diffuse this authority by having multiple resolvers and combining them. The details - how to combine results, how to resolve divergences, and results changing over time - could be tricky for UX.