I think this is a psychological thing. Humans during evolution were highly rewarded for seeking and keeping powerful allies. So by imagining that Elon is my friend (because I'm his friend) and Elon is really intrinsically powerful (instead of just a lucky, well positioned grifter that can fall from grace at any moment) I can feel better about my own safety. I can feel more powerful by extension and the indirection somehow muddles that fact that it's all made up. The same mechanism works in religious people.