>Was it that they were all dumb millennials who never heard of the toy?

Millennials also played with Lite Brites, they were an extremely popular toy in the 80s.

https://christmas.musetechnical.com/ShowCatalogPage/1990-Sea...

Beyond that, millennials were between the ages of 12-25 in 2007, they weren't running the Boston bomb squad, they were the target audience of this marketing campaign.

You're the out of touch one here.