That's too bad but I guess if people want to silo themselves in, they should be allowed. I just hope that big corporations don't eventually coerce everyone into this through economic force.

I can see a future where corporations control the entire economy. Startups or parallel economy would be impossible due to regulatory moats and monetary asymmetries and everyone would be forced to lock themselves into a filter bubble in order to get a job... To survive.

Imagine knowing what's happening and not having the power refuse... And by that point, the power would be granted fully artificially out of a money printer, distributed straight into the coffers of select big corporations on the basis of secret mutual agreements between each other. All under the banner of MMT? This is beyond immoral.

More specific to your point, it makes sense why the entities behind the censorship push might still want a single platform, but simply with better 'siloing' capability. It's likely that the same people who want censorship, also want mass surveillance. Mind-bending to think that there exist a conflict between these two dystopian aspects! They really want to have the cake and eat it too.