Bluesky seems to use a lot of totally different domain names for each part of their infrastructure, maybe for this reason. e.g. this one is bsky.network

While they're nowhere close on volume, they're certainly beating microsoft in terms of the rate they're adding similar looking official URLs.

> bsky.network

Shortening your brand to 4 letters when your chosen TLD is the same length as your full brand name is such a weird choice.