To put some numbers to it, it looks like SpaceX started launching direct to cell satellites at the beginning of the year[1], and by July they had over 100 in orbit. Not sure how many are in orbit right now, but I wouldn't be surprised if it were close to 200.

---

1. https://spacenews.com/spacex-deploys-direct-to-smartphone-sa...

2. https://www.satellitetoday.com/connectivity/2024/07/03/space...