hah. the best press conference of all time was held by the marketing guys after they were "caught". they refused to answer questions about anything other than their hair, and i remember some witty reporter asking them what theyd do about their hair if they went to jail. caught them off guard, hah.

edit - here it is, beautiful

https://m.youtube.com/watch?v=X2fGzmphx4U

They had amazing hair. I loved all their hair commentary. Best response to a literal media circus.

It was less beautiful if you spent two hours stuffed into a subway car (because at first they kept trains moving toward where the device was, but they were slowed, so we stopped at two packed stations full of people who were going to be late for work.)