Disgusting, infantilizing worldview. Fix the culture instead of chasing it. These imbecilic "behavioral economists" can't wait to live in a world where you get a Free* Grimace Shake with every root canal at participating McDonalds(R) McDentists™.

>Disgusting, infantilizing worldview. Fix the culture instead of chasing it.

Easier said than done. If you think it's so easy to change behavior, run an economics experiment to prove it. You'll probably even win a nobel prize. In the meantime, I'm going to support whatever actually works, rather than holding out for an ideal solution