> whose only assets are knowledge
Knowledge is quite the useful asset, and not easily obtained. People obtain knowledge by studying for years and years, and even then, one might obtain information rather than knowledge, or have some incorrect knowledge. The AI companies have engineered a system that (by your argument) distills knowledge from artifacts (books, blogs, etc.) that contain statements, filler, opinions, facts, misleading arguments, incorrect arguments, as well as knowledge and perhaps even wisdom. Apparently this takes hundreds of millions of dollars (at least) to do for one model. But, assuming they actually have distilled out knowledge, that would be valuable.
Although, since the barrier to entry is pretty low, they should not expect sustained high profits. (The barrier is costly, but so is the barrier to entry to new airlines--a few planes cost as much as an AI model--yet new airlines start up regularly and nobody really makes much profit. Hence, I conclude that requiring a large amount of money is not necessarily a barrier to entry.)
(Also, I argue that they have not actually distilled out knowledge, they have merely created a system that is about as good at word association as the average human. This is not knowledge, although it may have its own uses.)