Solid idea, and best of luck.

If I could make one recommendation: hire a UX/UI designer ASAP. The less technical the audience, the more intuitive and easy to navigate the UI needs to be.

Our company focuses on home service businesses and they get roadblocked super easily. I think you'll be glad you did it earlier rather than later. Otherwise, the ux debt will pile up and it will be quite a project a year down the line.

Great advice—there’s definitely a lot of UI work we want to do :)