Except that if you're a serious cyclist, spending $10/month on a really good road mapping service is worth more to you than spending $10/month on a music streaming service (or 2 coffees at Starbucks).

Don't compare RWGPS to Starbucks please... The coffee isn't really worth that kind of money. But $10 is a lot in different parts of the world. For me that is more than what I pay for my mobile internet connection that works out in the nowhere.