If there wasn't a label on this bottle it'd be so plain looking that you'd think it was a 3D render and not real.

I think you should just remember you live in a society and societies contain mass market brands that aren't going anywhere.

In particular with sodas, most of the indie ones are worse for you. Coke at least makes Coke Zero, all the indie ones with 2010-hipster branding have 60g sugar in each can.