The reflectivity of the road markings in North Carolina—where plows are rarely used—is terrible, to the point that they are almost invisible on a rainy night, even on freshly painted roads. It's the worst of anywhere I've lived or driven in the U.S.

Relatedly, recently my wife mentioned seeing a vehicle with large boxes on each side and wondering what they were. From her description, I tracked down that they are a fleet maintained by a small company that measures road marking reflectivity:

https://www.beckenterprises.com/services/

So who knows, maybe NC is finally doing something about the road markings here.

In NC it really depends on where you live. With some of them looking very nice. While others it looks like it has not been touched in 20 years. I personally think they just have a set timeframe to refresh things and they stick rigidly to that no matter how good or bad they are.

Interesting, they're not that far from me. I love these little niche industries that no one's heard of. I guess they have to travel a lot to get enough business though.

What an interesting niche business! I love that the Software section of their homepage appears to be a screenshot of WordPress template source code.

Ah, very cool, and great timing. I saw one the other day and was wondering what it was measuring (I assumed).