This is how propaganda can still work. However, if a propagandist can get away with falsehoods, they will use those just as well.

The interesting/newer things start when propagandists have multiple outlets and can distribute a number of mutually incompatible falsehoods to different audiences.

https://en.wikipedia.org/wiki/On_Bullshit

Disinformation is so much easier when truth is not a dimension you care about.

Enhanced by algos that promote those falsehoods in a way that ensures widest possible spread