> Optimization strategies have shifted from simple power, performance, and area (PPA) metrics to system-level metrics, such as performance per watt. “If you go back into the 1990s, 2000s, the road map was very clear,”

Tell me you work for Intel without telling me you work for Intel.

> says Chris Auth, director of advanced technology programs at Intel Foundry.

Yeah that’s what I thought. The breathlessness of Intel figuring out things that everyone else figured out twenty years ago doesn’t bode well for their future recovery. They will continue to be the laughing stock of the industry if they can’t find more self reflection than this.

Whether this is their public facing or internal philosophy hardly matters. Over this sort of time frame most companies come to believe their own PR.