I grant that the horse one looks pretty solid and interesting.

But it's the choice of topics. SciAm has an extremely narrow view of what science is worth publicizing, one that aligns very closely with online causes du jour. Looking at the recent technology topic articles, I see: AI causes e-waste; turning a car into a guitar; AI uses too much water; misinformation is an epidemic; voting is secure; zoetropes; another e-waste story; UN should study effects of nuclear war; bird going extinct; another misinformation story; AI and fungus; AI and (yet again) misinformation.

I guess there's a market for this stuff, but I'm not in it.