Not who you're replying to, but from my vantage point, marketing folks seem to be pushing LLM products as replacements for traditional search products. I think what the post is proposing makes perfect sense from a technical perspective, though. The utility of LLMs will come down to good old-fashioned product design, leveraging existing concepts, and novel technical innovation rather than just dumping quintillions of dollars into increasingly large models and hardware until it does everything for us.

Exactly this.

I work in the LLM-augmented search space, so I might be a little too tuned in on this subject.