It depends on the gym and their business model! A super-budget gym like Planet Fitness that charges $15/month is going to lose money on heavy users, but they count on most of their members being infrequent gym-goers. A luxury gym like Equinox that charges $300/month can target heavy users without any issues, and they'd actually rather members go more so they stay and spend money on expensive salads and smoothies.

Right now all these AI subscriptions are priced like Planet Fitness, but they're used like Equinox. They're hoping that the new a la carte offerings will move their pricing more in that direction as well.