> catchy names like Opus, Mythos and Fable trying to get you to think that these software products are actually super-human life changing experiences

This is just good business sense. In what scenario would you ever make the names dumb and forgettable?

> Boris Cherny coming to HN “Hi! it’s Boris from the Claude Code team” to get real tech people’s goodwill.

This is good customer support, lol. From what I can tell, it is indeed Boris Cherny responding, not outsourced to AI or other staff. You're really getting a response from Boris. I suppose that is PR, but it's not unjustified PR, it's accurate.

I'm not even a crazy AI fan, but your criticisms are ridiculous here. It reminds me of the quote from Knives Out -- "Your Honor, she endeared herself to him through hard work and good humor."

> In what scenario would you ever make the names dumb and forgettable

Clearly you've never bought a TV or headphones!