> How do gyms lose money on heavy users?

Most gyms sell more subscriptions than they can fit under their roof at one time. If a gym only sells to heavy users, it will either be constantly turning members away or have to buy more equipment. Its equipment will wear off faster. Depending on amenities, it will go through towels, soap, water, et cetera faster, too.

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tripleee 2 hours ago | parent [-]

Gym equipment lasts 10+ years in a commercial gym, at $50/mo that's a minimum of $6k paid from a single person.

Unless they're really, seriously wasteful with the soap.. there's no chance a gym is losing money on a heavy user

	▲	rafram an hour ago \| parent [-]
		It depends on the gym and their business model! A super-budget gym like Planet Fitness that charges $15/month is going to lose money on heavy users, but they count on most of their members being infrequent gym-goers. A luxury gym like Equinox that charges $300/month can target heavy users without any issues, and they'd actually rather members go more so they stay and spend money on expensive salads and smoothies. Right now all these AI subscriptions are priced like Planet Fitness, but they're used like Equinox. They're hoping that the new a la carte offerings will move their pricing more in that direction as well.