I see AI marketing as a negative indicator. Because everyone should be doing AI it’s not a differentiator. It implicitly means you don’t know what value you provide. It’s like advertising you’re cloud powered because you use AWS. Which makes recall a bunch of companies doing. What value do you provide, not what tech do you use.

> everyone should be doing AI

I don't understand this at all. I'd consider a no AI message a positive signal. Like what bandcamp is doing.