This article is so strange. It is written by the company, but written in a way that an outsider would write.

> Colossal has not released its hatch rate for the 26 chickens, which limits direct comparison to prior shell-free systems. The announcement was also made without an accompanying peer-reviewed paper or publicly released dataset, meaning independent scientists have not yet been able to evaluate the underlying methodology.

It says at the bottom:

> This story is based on original reporting by Christina Larson for National Geographic. Read the full feature on National Geographic

https://www.nationalgeographic.com/science/article/artificia...

Press releases are often written for lazy publications to copy and paste.

Also, that is the kind of corporate PR articles that are made to be quasi copy/pasted by journalists.