More like the notion of seeing different treatment between OSes. No one likes being punished for a choice that shouldn't be any of the selling party's business. That's especially true in the Linux community, which was the target of Microsoft's anticompetitive policies for decades.

That's just like when macOS users got mad when they learned they were targeted by marketing schemes to sell them more expensive stuff [1].

[1]: https://www.npr.org/2012/06/26/155792590/orbitz-targets-mac-...