AWS lost its way. S3, SQS, EC2 and VPC were great innovations and those services were done by a bunch of engineers who wanted to have a reliable elastically scalable system. This was coincidentally cost effective at the same time. What came after especially the data stack and now the AI services were done by a MBA heavy management team who does not understand innovation and treats engineering like a bank does: putting it in the cost category. Recent financial results show the impact: Google grew almost twice as much as AWS did. Maybe it is just coincidence.