In Spain soccer is culturally important - not economically central. Everyone in the world knows teams like Real Madrid or Barcelona. On the other side Spain is home of major telecom and banking multinationals, high-speed rail networks, renewable energy... the startup ecosystem is strong in many cities.

Also european countries are deeply competitive in areas like industrial automation, aerospace, pharmaceuticals, semiconductors, telecommunications infrastructure, renewable energy systems, scientific instrumentation, petrochemicals etc.

Tourism is strong because the immense cultural heritage.