I often wonder if people who make these kinds of statements simply don't know how market forces work, or if they know how market forces work but just choose to pretend they don't exist in certain contexts where that reality feels particularly unfair...

Demand suppression doesn't work. "Having money doesn't make your illness more important" sounds like a noble sentiment, but by applying it in the real world you'd actually be reducing the total size of the pool of resources available to treat everyone. Talk about holier than thou...