It sounds like Uber is literally selling data; as opposed to when Facebook is accused of more metaphorically "selling data" (allowing advertisers to target their ads).

A lot of other companies are in the business of selling data, too. It's not like Uber is uniquely evil for doing this. I'd argue that selling aggregated metrics is comparatively innocuous compared to what Meta does with fingerprinting, shadow profiles, etc. and also compared to what credit card companies, banks, credit rating agencies, ISPs, etc. can do.

Article says:

> It uses LiveRamp's clean room technology, which lets companies aggregate their data in a privacy-safe environment, without sharing or seeing each other's raw or personally identifiable customer information.

> A hotel brand could use Uber Intelligence to help identify which restaurants or entertainment venues it might want to partner with for its loyalty program, for example.

Not much details on that "Clean room" but it sounds like the third parties get an environment where they can join their data to ubers and then run aggregate queries, but not actually see individual customer records. I'm not sure how I feel about that.