Just to give you another little titbit if you're interested. I work in go to market, and part of that is awareness, and part of that is advertising. Where people use the platform has a huge impact on the prices you pay to advertise on the platform, for example reddit is very expensive because they have a very high mobile traffic population, and the ads can't be blocked, advertising on X is hard because the people I want to reach all pay for premium, so the traffic you get from it now is basically useless, linkedin skews towards desktop, but their targeting is amazing, but because they skew towards desktop people run ad blocks, some platforms let you pick the devices you serve to, some don't, all of it impacts the price you pay to serve the ads.

So, don't do targeted advertising then?