I’m pretty surprised they haven’t been doing that for years already tbh.

That was my thought too. "Starts"?? I assumed they had been selling aggregated data about user trips the whole time.

	▲	nerdponx 19 hours ago \| parent [-]
		This data is extremely extremely valuable, so my guess is that they were sitting on it until they were sure this was the best business decision. Also they already have their own ads so they have certainly been using this data internally all along.

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zx8080 21 hours ago | parent | prev | next [-]

Who said they did not? It's probably not public, that's all.

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Joel_Mckay 21 hours ago | parent | prev [-]

Marketing lead-generation and sales conversion is what every company does with their customer list eventually (sign of a failing business model.) Whether it is internal revenue generation, or a 3rd party... this is what most large web companies trade with Marketers.

I would be more surprised if they kept peoples privacy, as even your credit card company sells the purchase data. =3