I just want to add that the website linked in this post is a prime example of a hot mess of ads. This model of over-the-top syndicated crap interleaved in the bottom is also ever present in larger news media websites and is a vestige of the early internet method of stuffing clickbaity tabloid ad blocks. If some ad executive thinks it’s the best for engagement they’re not measuring disengagement.

The interests of the ads department will eventually override those of the product team. Google used to have ads clearly marked on the right-hand side of the search results, now you have to scroll past half a screen's worth of ads to see the search results. Facebook used to do the same, now they jam ads and slop "Pages" directly into the feed.

It's a when, not if situation.