You'd have to be pretty dumb to believe ads are only for the free tier. Look at literally every subscription streaming service. They all have ads on paid tiers now.

They will put ads in the paid ChatGPT tiers. That is an absolute certainty. The only question is how long will they tolerate un-advertised eyballs on paid plans.

> They all have ads on paid tiers now.

Yup, because people who pay for subscriptions are far more valuable ad targets than people who might be too poor or too disciplined to convert on the advertised products.

And the more you pay for a subscription, and the more others purchases they can correlate you making behind the scenes once they have a fingerprint for your identity, the more and more valuable your eyeballs become, and therefore the more challenging it becomes to resist selling your eyeballs on the ad market.

Even if a service you subscribe to isn't placing obvious ads in front of your face today and promising they never will, they're 100% strategizing ways to either make the ads less obvious or to sell your data upstream so that the ads you see elsewhere are more convincing. Better hope you like buying stuff!

Netflix's paid+ads plan costs 50% less than the standard paid only version with no ads.

I could see ChatGPT search results having affiliate links for shopping stuff even for fully-paid users.

There's a lot of competition in this space, so we'll see what users tolerate. But it's going to be tough getting around the fact this stuff is expensive to run.

Things like this are only 'free' for a reason.

look at points everywhere for enshittification