Wow. I haven't written software for Windows in over a decade. I always thought Apple was alone in its invasive treatment of developers on their platform. Windows used to be "just post the exe on your web site, and you're good to go." I guess Microsoft has finally managed to aggressively insert themselves into the distribution process there, too. Sad to see.

> Windows used to be "just post the exe on your web site, and you're good to go."

That's also one of the main reasons why Windows was such a malware-ridden hellspace. Microsoft went the Apple route to security and it worked out.

At least Microsoft doesn't require you to dismiss the popup, open the system settings, click the "run anyway" button, and enter a password to run an unsigned executable. Just clicking "more details -> run anyway" still exists on the SmartScreen popup, even if they've hidden it well.

Despite Microsoft's best attempts, macOS still beats Windows when it comes to terribleness for running an executable.

I get that if you're distributing software to the wider public, you have to make sure these scary alerts don't pop up regardless of platform. But as a savvy user, I think the situation is still better on Windows. As far as I've seen there's still always a (small) link in these popups (I think it's SmartScreen?) to run anyway - no need to dig into settings before even trying to run it.