1) Misleading advertising? Yes. Obviously this is true if you accept both that their prices are generally higher, and that they’re advertising low prices.

2) They’re in more convenient locations - often on the drive home already - and are smaller so are faster to get in and out of when you’re hurrying to or from work.

3) If you’re _not_ working, they’re probably cheaper to _get to_, especially if you can’t drive, because they’re closer.

I’m not as up in arms about this as some - in some respects this is just a new iteration of the corner store or bodega, which have always been a little more expensive than supermarkets (and often a little disorganized…) - but it is the truth.