That’s about ads, not sticker price on the shelf, and about a lack of obligation to sell at that price. It does not say that it’s alright to lie and charge a different price at the register.

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gucci-on-fleek a day ago | parent [-]

From the Wikipedia article:

> A display of goods for sale in a shop window or within a shop is an invitation to treat, as in the Boots case, a leading case concerning supermarkets. The shop owner is thus not obliged to sell the goods, even if signage such as "special offer" accompanies the display. […] If a shop mistakenly displays an item for sale at a very low price it is not obliged to sell it for that amount.

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faidit a day ago | parent [-]

Boots was a UK court case. The Wikipedia article you linked has a note at the top that it mainly refers to British law.

In the US, local laws generally side with the consumer and legally entitle you to the displayed price. There are also federal laws from the FTC act against deceptive pricing.

See some US state laws here: https://www.nist.gov/pml/owm/us-retail-pricing-laws-and-regu...

a few summaries from https://www.braincorp.com/resources/the-price-must-be-right-...:

>Michigan requires a bonus of 10 times the overcharge amount.

New Jersey’s Retail Pricing Laws mandate that most retail stores clearly mark the total selling price on most items offered for sale. Retailers must also verify the accuracy of their checkout scanners and may face fines of $50-$100 per violation for noncompliance.

Connecticut law requires stores to charge the lowest of the advertised, posted, or labeled price for an item. Customers who are overcharged are entitled to a refund of the overcharge or $20, whichever is greater

	▲	gucci-on-fleek a day ago \| parent [-]
		Ah, you indeed appear to be correct. Sorry for the mistake, and thanks for the correction.