>”Given this understanding, the best away to achieve the desired outcome is to get creative about aligning incentives at the top of org structures where resources are allocated.”

I really don’t understand what this means; could you please explain it? It comes off as ‘mushy’ consulting-speak to me.

It’s a mini-language that you don’t have to learn unless you work with executive types. But it does mean something. In particular it means “activity at the grassroots is wasted effort when the real decision maker with the money is not aware or in agreement with the direction.”

Make the execs bonus based on open source success and then it will be the most funded thing of all time.

Cynical read: "Executives are short-sighted and won't care unless the right thing somehow personally makes them money."