I wonder if what seems like much higher margins in coffee allow for more articles like this. While I want what they are saying to be true, I wish I did not have to pay $15.00 for a 26 ounce can of coffee.

$10/lb sounds very reasonable for a grown, hand picked, fermented, washed, dried, shipped, roasted, packaged, and delivered seed.

This is not expensive. In my part of the world I'm paying $15-20 for 250 g (9 oz).