200m range seems adequate for passenger vehicle use. Even at 100kph that's over 7 seconds to cover the distance even if you aren't trying to slow down. I think there is diminishing returns with chasing even longer ranges. Even fully loaded trucks are expected to stop in about 160m or so.

Yep, 200 m is pretty close to standard. Which is why 32 channel and 20 kHz is a pretty common design point. But customers would love 64 channel and 40 kHz, for example. Also, it's worth noting that if your design range is 200 m -- your beam doesn't just magically stop beyond that. While the inverse square law is on your side in preventing a 250 m target from interfering with the next pulse, a retro-reflector at 250 m can absolutely provide a signal that aliases with a ~16 m signal (assuming 234 m time between pulses) on the next channel under the right conditions. This is an edge case -- but it's one that's observable under steady-state conditions, it's not just a single pulse that gets misinterpreted.