I see google partnering with different companies to mine their data for AI, but I don't see that with OpenAI. They had a good thing going with Microsoft but it looks like that relationship is a bit sour now?

Surely they know that they can't just keep scraping the internet to train models.

If I don't use a Microsoft product, I'd have to go out of my way to use an OpenAI service. But they don't have a specialized "service" (like anthropic and developers) either. Gemini is there by default with Google/Reddit. To retain their first-to-market advantage, they'd need to be the default in more places, or invest in models and services that cater to very specific audiences.

I think their best best is to partner with different entities. But they lost reddit and twitter, and FB is doing their own thing too, so who's left? linkedin? school systems (but ChromeBook has them beat there), perhaps telecoms preloading chatgpt apps into phones?

In my layperson's opinion, I think they have an access problem. Windows 11/Copilot (Github and in windows) seems to be the main access stream and people hate both, and they don't have branding there either, just back-end. There is no device you can buy, service you can get that has an OpenAI branded thing on it as a value added feature.

I'm sure they'll do ok, but i keep hearing they need to do a lot more than just 'ok'.

No, I don't think they'll be okay. A long slow death perhaps, but I would be surprised if they can dig themselves out of this hole.

You can't beat Google on high-quality data for pretraining; at scale, that's what really matters most, both in theory and practice. Other companies like Anthropic and DeepSeek are keeping up by taking advantage of smarter RL approaches, but I just don't see anyone at OpenAI with the research credentials to do that kind of work as they all left in the last mass exodus. They have been too complacent and let much of their high-quality talent go to their competition.