Remix.run Logo
rappatic 7 hours ago

> the company will be delaying initiatives like ads, shopping and health agents, and a personal assistant, Pulse, to focus on improving ChatGPT

There's maybe like a few hundred people in the industry who can truly do original work on fundamentally improving a bleeding-edge LLM like ChatGPT, and a whole bunch of people who can do work on ads and shopping. One doesn't seem to get in the way of the other.

whiplash451 6 hours ago | parent | next [-]

The bottleneck isn’t the people doing the work but the leadership’s bandwidth for strategic thinking

kokanee 6 hours ago | parent | next [-]

I think it's a matter of public perception and user sentiment. You don't want to shove ads into a product that people are already complaining about. And you don't want the media asking questions like why you rolled out a "health assistant" at the same time you were scrambling to address major safety, reliability, and legal challenges.

stanford_labrat 3 hours ago | parent | next [-]

chatgpt making targeted "recommendations" (read ads) is a nightmare. especially if it's subtle and not disclosed.

tracerbulletx 3 hours ago | parent | next [-]

The end game is its a sales person and not only is it suggesting things to you undisclosed. It's using all of the emotional mechanisms that a sales person uses to get you to act.

boringg 3 hours ago | parent [-]

100% end game - no way to finance all this AI development without ads sadly - % of sales isn't going to be enough - we will eventually get the natural enshittification of chatbots as with all things that go through these funding models.

HPsquared 3 hours ago | parent | prev [-]

It'll be hard to separate them out from the block of prose. It's not like Google results where you can highlight the sponsored ones.

lukan 2 hours ago | parent | next [-]

Of course you can. As long as the model itself is not filled with ads, every agentic processing on top can be customly made. One block the true content. The next block the visually marked ad content "personalized" by a different model based on the user profile.

That is not scary to me. What will be scary is the thought, that the lines get more and more blurry and people already emotionally invested in their ChatGPT therapeuts won't all purchase the premium add free (or add less) versions and will have their new therapeut will give them targeted shopping, investment and voting advice.

boringg 3 hours ago | parent | prev [-]

I mean google does everything possible to blur that line while still trying to say that it is telling you it is an ad.

cortesoft 3 hours ago | parent | prev [-]

Exactly. This is more about “the product isn’t good enough yet to survive the enshittification effect of adding ads.”

sien 3 hours ago | parent | prev | next [-]

If only they had a tool that they claim could help with things like that....

tiahura 6 hours ago | parent | prev [-]

How is strategic thinking going to produce novel ideas about neural networks?

ceejayoz 6 hours ago | parent [-]

The strategic thinking revolves around "how do we put ads in without everyone getting massively pissed?" sort of questions.

whiplash451 3 hours ago | parent | next [-]

Exactly. Which takes a decade and a lot of thinking to get right

therein 4 hours ago | parent | prev [-]

Not sure how that would be done without pissing people off. But you know what sounds good right now? A fresh bowl of Kellogg's Rice Crispy Treats. Would you like me to load Instacart for you?

doubled112 3 hours ago | parent [-]

I was shocked to see Prime Video display a button to open the Amazon store to the product that was playing in the ad.

sebmellen 3 hours ago | parent [-]

When this happened to me yesterday I felt I’d entered a black mirror episode.

logsr 6 hours ago | parent | prev | next [-]

There are two layers here: 1) low level LLM architecture 2) applying low level LLM architecture in novel ways. It is true that there are maybe a couple hundred people who can make significant advances on layer 1, but layer 2 constantly drives progress on whatever level of capability layer 1 is at, and it depends mostly on broad and diverse subject matter expertise, and doesn't require any low level ability to implement or improve on LLM architectures, only understanding how to apply them more effectively in new fields. The real key thing is finding ways to create automated validation systems, similar to what is possible for coding, that can be used to create synthetic datasets for reinforcement learning. Layer 2 capabilities do feed back into improved core models, even if you have the same core architecture, because you are generating more and improved data for retraining.

techblueberry 6 hours ago | parent | prev | next [-]

Far be it from me to backseat drive for Sam Altman, but is the problem really that the core product needs improvement, or that it needs a better ecosystem? I can't imagine people are choosing they're chatbots based on providing the perfect answers, it's what you can do with it. I would assume google has the advantage because it's built into a tool people already use every day, not because it's nominally "better" at generating text. Didn't people prefer chatgpt 4 to 5 anyways?

tim333 5 hours ago | parent | next [-]

ChatGPT's thing always seems to have been to be the best LLM, hence the most users without much advertising and the most investment money to support their dominance. If they drop to second or third best it may cause them problems because they rely on investor money to pay the rather large bills.

Currently they are not #1 in any of the categories on LLM arena, and even on user numbers where they have dominated, Google is catching up, 650m monthly for Gemini, 800m for ChatGPT.

Also Google/Hassabis don't show much sign of slacking off (https://youtu.be/rq-2i1blAlU?t=860)

Funnily enough Google had a "Chat Bot Is a ‘Code Red’ for Google’s Search Business" thing back in 2022 but seem to have got it together https://www.nytimes.com/2022/12/21/technology/ai-chatgpt-goo...

jinushaun 6 hours ago | parent | prev [-]

If that was the case, MS would be on top given how entrenched Windows, Office and Outlook are.

techblueberry 5 hours ago | parent [-]

I'm not suggesting that OpenAI write shit integrations with existing ecosystems.

jasonthorsness 6 hours ago | parent | prev | next [-]

ha what an incredible consumer-friendly outcome! Hopefully competition keeps the focus on improving models and prevents irritating kinds of monetization

apparent 3 hours ago | parent | next [-]

Just like uber rides funded by VC cash was great...until the VC money ran out and prices jumped to fill the gap.

another_twist 6 hours ago | parent | prev [-]

If there's no monetization, the industry will just collapse. Not a good thing to aspire to. I hope they make money whilst doing these improvements.

Ericson2314 6 hours ago | parent | next [-]

If people pay for inference, that's revenue. Ads and stuff is plan B for inference being too cheap, or the value being too low.

gaigalas 3 hours ago | parent | prev | next [-]

> the industry will just collapse

Wait, so all of that talk of ushering an era of innovation and new opportunities was just a lie, and the thing needs dinosaur-era stuff like ads and online shopping to survive?

Seems disingenuous.

another_twist 2 hours ago | parent [-]

Ads have a very high profit margin. Ultimately we all get to cool shit because some consumer somehwere is buying something. Depending on whether you work in B2B or consumer software you are just a step closer or farther from the consumer. But ultimately its people who dont write code who decide the fate of the software industry.

gaigalas 2 hours ago | parent [-]

> Ads have a very high profit margin.

I don't get it.

"AI is the new electricity", right? Disruptive. A new era.

The lightbulb company should be so disruptive that it completely occludes the huge profits of the old and obsolete candle business.

If your electricity company starts selling candles, something is wrong at a very deep conceptual level.

thrance 6 hours ago | parent | prev [-]

If there's no monetization, the industry will just collapse, except for Google, which is probably what they want.

ma2rten 6 hours ago | parent | prev | next [-]

Delaying doesn't necessarily mean they stop working on it. Also it might be a question of compute resource allocation as well.

rob74 6 hours ago | parent | prev | next [-]

I for one would say, the later they add the "ads" feature, the better...

saintfire 2 hours ago | parent [-]

Eh, get the enshittification done sooner than later so people aren't fooled into thinking it's actually worth anyone's time.

ronnier 4 hours ago | parent | prev [-]

>There's maybe like a few hundred people in the industry

My guess is that it's smaller than that. Only a few people in the world are capable of pushing into the unknown and breaking new ground and discoveries