Looks good. I wonder what use case Apple has in mind though, or I suppose this is just what the researchers themselves were interested in, perhaps due to the current zeitgeist. I'm not really sure how it works at big tech companies with regards to research, are there top down mandates?

I guess Apple is big in video production and animation with some ties via Pixar and Disney. Since Jobs started Pixar and it all got tied up in myriad of different ways.

To add things to videos you create with your phone. TikTok and Insta will probably add this soon, but I suppose Apple is trying to provide this feature on “some level”. That means you don’t have to send your video through a social media platform first to creatively edit it (the platforms being the few tools that let you do generative video).

They should really buy Snapchat.