DTC pharmaceutical ads, which RFKJR wants to ban for essentially reasons of vibes, cause better health outcomes

https://www.journals.uchicago.edu/doi/abs/10.1086/695475

not merely correlation but causation. the approach used here was part of a family of approaches that won the Nobel in 2012

another good one:

https://pubmed.ncbi.nlm.nih.gov/37275770/

advertising caused increases in treatment and adherence to medicine

the digital ads market is hundreds of billions of dollars, it is a bad idea to generalize about it.

that said, of course ben thompson or whoever, they're not like, citing any of this research, it's still all based on vibes