I see where you coming from, but that only tells half of the story.

I've been sporting the same model of Ecco shoes since high school. 10+ models over the years. And every new model is significantly worse than the previous one. The one I have right now is most definitely the last one I bought.

If you would put them right next to the ones I had in high school you'd say they are a cheap, temu knock offs. And this applies to pretty much everything we touch right now. From home appliance to cars.

Some 15 years ago H&M was a forefront of whats called "fast fashion". The idea was that you could buy new clothes for a fraction of the price at the cost of quality. Makes sense on paper - if you're a fashion junkie and you want a new outlook every season you don't care about quality.

The problem is I still have some of their clothes I bought 10 years ago and their quality trumps premium brands now.

People like to talk about lightbulb conspiracy, but we fell victims to VC capital reality where short term gains trumps everything else.